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#19 — Top 10 Use Cases of Generative AI in the Hospitality Industry: Revolutionizing Hotel Business
The hospitality industry, particularly hotels, are at the edge of transformative era powered by generative AI. The technology combined with AI is reshaping how the hotels will operate in the future, offering personalized experiences for the guests, and streamlining its day to day processes. Here are a few use cases of generative AI as I see in the hotel business.
1. Personalized Guest Experiences
Personalizing the guest experiences where Generative AI can analyze guest preferences and history to offer tailored recommendations for services, dining, and local attractions. For instance, a guest who enjoys outdoor running or outdoor activities might receive suggestions for nearby hiking trails or outdoor events. If that guest is traveling with the family, that guest may see local attractions that their family enjoys.
2. Dynamic Pricing Strategies
Mostly all hotels leverage Revenue management systems either home grown or as a service. These Revenue management systems leverage AI to analyze market trends, demand, and competitor pricing to dynamically adjust room rates. This maximizes revenue and improves occupancy rates and ensuring competitive pricing.
