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#13 — Unleashing Innovation: Lessons from ‘The Unicorn Project’ a book by Gene Kim

Drive Growth | Devang Soni
4 min readDec 11, 2023

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In early 2023, a friend of mine recommended me to read “The Unicorn Project” as a follow up to my previous read, “The Pheonix Project”. No surprise to the wonderful work that Gene Kim did in writing the next chapter of “The Pheonix Project”, the story picked up right where it ended in the previous version and continued to show the complexities of the organizations of today.

The Unicorn Project by Gene Kim

In the evolving world of technology and business, “The Unicorn Project” by Gene Kim unfolds a captivating narrative of transformation, struggles, and triumphs that resonate with organizations today.

The Company in Crisis

Much like its predecessor, “The Phoenix Project,” “The Unicorn Project” introduces us to the company, Parts Unlimited. This time, the focus shifts to the challenges faced by the development and IT teams, illustrating the chaos and bottlenecks that hinder progress.

A Team’s Unlikely Journey

Amidst the chaos, a diverse group of individuals emerges as the driving force for change. Let’s meet some of the key characters and their unique contributions:

  1. Maxine — A visionary who believes in the power of innovation and challenges the status quo. She embodies the spirit of pushing boundaries. A Quote

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Drive Growth | Devang Soni
Drive Growth | Devang Soni

Written by Drive Growth | Devang Soni

Board Member | Venture Investor | Digital & Technology Transformation | Finance & Business Strategy | Topics - Health, Fitness, STEM, Data, AI, Transformation

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